What I think Craft means is how somethings made. This includes the tools and techniques used whilst making art etc. For example, painting a picture or sculpting a model out of materails. In other words, it means looking beyond the picture itself. Leonardo da vinci is another example with his painting of Mona Lisa.
For concept, I would say something to do with planning. For example, picking up a pen and saying "this is a writing appliance." This is an example of concept because they didn't make or create the pen. They just came up with the idea what what they wanted it to be.
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